Many Sales and Account Managers I know seem to be Social Animals.
When in a group and especially a “social” group setting, Salespeople want to be in the middle of the action. They’re usually the ones doing the talking and leading the conversation, creating a network of Friends and Associates. They get great pleasure and enjoyment in this environment. I suspect the term “Happy Hour” would not be as popular as it is today if not for Sales and Account Manager’s fulfilling their social needs.
I know a couple of Account Managers that fill their social needs a little too often.
Since Happy Hour doesn’t usually start until after 5:00 and is usually limited to a small group, I would like to invite you to join me as I continue to explore the world of Social Media.
In the last post “Google It!” I told you that I had just signed up for a Twitter account but I didn’t let you know why. If you have read my “About Me” page you know the reason for this blog is to provide enjoyable, relevant and sometimes thought provoking information related to sales, a couple of times a week.
Those that know me know I’m always reading, maybe too much if you ask my wife. I guess I should blame my reading habit on my parents for making me take the “Evelyn Wood Speed Reading Course” when I was in high school. (Showing my age again)
As I read, I am always jotting down notes, quotes or topics I think may be of interest in future blog articles. My ideas for blog posts are far exceeding my time available to write. Many of my notes would probably not make good articles but I think would be enjoyable as “Tweets”.
I have chosen Twitter over the other Social Media outlets such as LinkedIn and FaceBook to share this information. LinkedIn (which I also have an account) is a bit more professional and would not be as appropriate for the personal things I may have to say. Whereas, FaceBook may be a little too personal and not quite right for the usual topics I will be covering. Please let me reserve the right to change my opinion as we go along.
So, back to the topic of Account Manager’s being Social and having the need to network with Friends, Customers and Associates. If you are not using any of the Social Media outlets mentioned above with your Customers, I suggest you need to give at least one of them a try. Social Media allows you to build relationships with your Customers and also promote your Products and Services.
- It is much easier to get relevant and timely information out to your Customers than a Sales Call or Email.
- Can be used to find new Customers and Networking Partners.
- Helps in creating Trust and Credibility.
- You will become the “Expert” in your profession when done right.
At the very least, if you sign up you will be able to follow the Experts in your field, many of your Customers and some of your Competitors from the sidelines. But I think the real value of Social Media is to participate and be a part of the social community. You should get way more than you give.
I must confess that with the exception of this blog, I have been sitting on the sidelines far too long. If you want to join me on Twitter and learn what:
- Tweets
- Re-Tweets
- Mentions
- Hashtags
- Direct Messages
- @,#,d,follow
are all about, you can go to www.twitter.com to sign up.
To get started all you have to do is enter your name, email and password and then click on the “Sign Up For Twitter” button. Then select a user name, your real name is best if available. Next select the “Create My Account” button and that’s it.
If you are new to Twitter you can “Google It” and get all the information you need to get started or go to www.support.twitter.com for help. Also, check your company’s Social Media Policy for all the do’s and don’ts if using Your Company’s name or information.
If you have an account and are an experienced twitter user or just getting started please join me at @WE_Ward as I learn and hopefully demonstrate the tremendous value of Social Media for Sales and Account Managers.
Starting this week, I will begin tweeting the bits and pieces of information I come across each day to provide additional value to those who read my blog and I promise to always try to over-deliver.
If you have any helpful suggestions, please leave a comment below or you can email me at feedback@wewaonthenet.com.
You can also follow me at www.twitter.com/WE_Ward.
Now let’s get out there and over-deliver!
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