Who Was Your Favorite Teacher?

Before reading any further I would ask that you stop, read the 3 questions below, think for a moment, then answer these questions:

1. Who was your favorite teacher?
2. Who was or is your favorite boss?
3. Who is you favorite friend?

For most of us these are very easy questions to answer. It is my hope that you have been lucky enough to have several people to include in each of your answers.

But maybe a little harder question is “What do each of these people have in common?”

I was given this same exercise several weeks ago in a Sales Seminar. While it was easy to come up with the answers to the first three questions, figuring out what they had in common was somewhat elusive.

After a couple of minutes of discussion I decided that these were people I could “Trust”.

But why did I Trust them?

This question was much easier to answer.

They all “Cared” and more importantly I feel they all “Care or Cared about Me.”

I would suspect you too found the same common denominator in you answers.

So why the reason for this exercise? 

In Sales and Sales Management positions I think we work hard to create a trust between Ourselves and our Customers.

In almost every Sales Process Model is the need to build Trust in the relationship.

Heck, without Trust there won’t be much of a relationship.

Without your Customers knowing you truly care and more importantly “you care about them and their Company,” trust will be hard to build and without Trust, success will be even harder.

But when your Customers realize that you care and you are a person they can trust, a lasting relationship can now be built. Once you have that relationship and you become their “favorite” Salesperson you will be well on your way to the success you deserve.

As I continue to think about my favorite people, I wonder what each one of them see or seen in me?

I hope if asked they would say “Wes Cared”.

I think I will sleep a little better tonight just thinking about the people who care.

If you would like, please leave a comment below or you can email me at feedback@wewaonthenet.com.

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Thank you for taking the time to read this article.

Now let’s get out there and over-deliver!