“Often I’ve heard you say that no other trade or profession has more opportunity for one to rise from poverty to great wealth than that of a salesman.” OgGreatest Salesman Book Mandino

I’m rereading “The Greatest Salesman in the World ” by Og Mandino as I fly back home from North Dakota.

This is my third, fourth or fifth time to read or reread this book as evidenced by the worn and dog-eared pages along with highlighted sentences and notes scribbled throughout the book.

It’s a quick read being only 111 pages but is packed full of sound advice and 10 principles if learned and followed will make a huge difference in your sales career.

All of this is woven around the story of a young camel boy who learns the secrets to sales success by following just 10 simple principles and becomes known as the greatest salesman in the world.

Over the past year I’ve been trying to follow the lessons in the book. (It hasn’t been that hard)

Without a doubt, this book has made a drastic difference in my approach to sales and sales management.

I should also say it has change the way I approach many things in my life.

None of the principles are anything I didn’t already know. Heck, most are common sense and already practiced. However, Mr. Mandino presents these principles in a way that leaves readers (me) feeling inspired and thinking “now I understand what it takes to be a great salesman”.

Many of the posts I’ve written over the past year,especially “The Rainmaker Series” of posts, were  inspired by this book. In these series of articles I discussed:

  • Know, Like and Trust
  • Persistence
  • Emotions
  • Replacing bad habits with good habits

I also have begun recommending and coaching the teachings from this book. (I wish I had known about this book sooner.)

Conclusion

I highly recommend “The Greatest Salesman in the World” and would consider it required reading for anyone who aspires to be the best.

My favorite quote from the book:

“Failure will never overtake me if my determination to succeed is strong enough.”

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P.S. – If you have been reading my blog for a while and feel it would be of value to your friends, co-workers or other salespeople you know, I would appreciate your recommendation. Your referral would be greatly appreciated.

Now let’s get out there and over-deliver!