Why Do Good Customers Leave – Reoccurring Theme

Why do good Customers leave? Maybe it’s because we stop treating them the way they want to be treated! Let me make what I think is a good or maybe not so good analogy. Dating: When you first begin dating you don’t really no how things may end up. So you do...

Tune the World Out and Your Customer In

Just how good are you at staying focused, not letting outside distractions interfere with the task at hand and being fully engaged with those around you? I think as Sales Professionals most of us think we are pretty good at it. Heck, I’ve always been able to...

Stop Start and Keep

Three questions you need to be asking your Customers – Start Stop and Keep. What do we need to stop doing?  What do we need to start doing? What do we need to keep doing? I first heard this series of questions while listening to “The Sales Playbook...

Are You a Valuable or Viable Salesperson?

A Salesperson that only talk’s about product and price may be a viable resource to their customers but it’s the Sales Professional who provides value by seeking solutions that: Decrease the customer’s overall cost Increase the customer’s...

Making Cold Calls Just Like the Kids at Halloween

Its Halloween night and I’m trying to finish the last couple of articles in the Rainmaker Series. In-between trips to the door passing out candy to the trick-or-treaters (my job is to hold the dog back while my wife passes out the candy) I seem to be getting nowhere....