Sales Tip of the Month

Have you ever thought of giving a magazine subscription to a customer?

I never had but one of our Account Managers was doing that very thing last week. He explained that for about the price of a lunch he could give his customer a subscription to a magazine. He said he tries to find a magazine that is about the customer’s hobbies or interests like fishing, hunting, coin collecting or flying. This makes the gift more personal than an industry journal or a magazine like Time or Newsweek.

Each month his customer gets a gift (the magazine) in the mail from his salesman. The magazine will probably sit on his customer’s desk for several days hopefully reminding him of the thoughtful salesman that sent it to him and looking forward to the next month’s edition.

While not spending a lot of money, it is this type of “out of the box” thinking and doing something other salesmen are not doing, that makes this Account Manager consistently a sales leader and a valued member of our sales team.

If you have any sales tips you would like to share or would like to be considered for future “Sales Tips of the Month” posts,  please leave a comment below or send me an email at feedback@wewaonthenet.com.