Six Key Words You Want in Every Referral

If you asked your best customers to refer you to a friend, what would they say about you?

Would their referral letter or conversation include these six key words:

1. Friendly
2. Hardworking
3. Smart
4. Honest
5. Integrity
6. Trust

Would they say or include a phrase like “you can always count on him doing what he says he will do.”

Maybe, more importantly is what would you hope they wouldn’t say?

Are you ready for a test?

What would you say if you were to refer yourself to a friend?

So go ahead, write your own referral. Be honest.

Does your referral include some or most of the six key words above?

If not, start asking yourself why and what do I need to start doing to get these key words included in my referral.

Does your referral have some things you wish you could change? (Only if you were completely honest.)

Again, you need to ask yourself why and what do I need to start or stop doing to have these removed from my referral.

I know I have asked lots of questions in this article without including any answers.

Conclusion:

A timely referral and strong referral network is a must for a long and successful sales career. Referrals help shorten the time it takes to be known, liked and trusted.

As I’ve discussed before, our customers must know, like and trust us before we can establish strong relationships.

Without strong lasting relationships, long term success in sales will be hard if not impossible to achieve.

If you haven’t already, now is the time to get to work and begin building your referral resume’. Doing the things to make sure when given a referral it includes all of the six keywords (friendly, hardworking, smart, honest, integrity, trust) and eliminating those words and phrases you wish were not included.

I know my six key words are effective and needed in any referral but it is not an exhaustive list. So if you would, please drop me an email or leave a comment below letting me know “What additional key words or phrases you would like said about you in a referral?” Also, I would like to know what words you don’t want in your referrals.

Thank you for taking the time to read this article.

If you would like, please leave a comment below or you can email me at feedback@wewaonthenet.com.

You can also follow me on Twitter at www.twitter.com/WE_Ward where I tweet articles I come across that I think may be of interest.

If you would like to have future post’s automatically sent to you via email, please sign up below or in the “sign up and connect” section on my website.
You can unsubscribe at anytime.

Now let’s get out there and over-deliver!